With the smart shopping cart, precision offline advertising can be realized easily
As one of the common public ,Did you discover that precision advertising and marketing based on consumer big data have been realized ? Actually , it has been realized in online retail.But you may couldn’t imagine that the smart shopping cart developed by a smart shopping cart developer in China can help realize the smart target in offline retail .
For example, several years ago , when shopping on line, I always bought baby items such as baby wipes, baby toys, baby milk powder, and baby rice,baby noodles. So every time when I visited the online shopping website, the overwhelming information regarding baby items would come, all kinds of baby itemts information would be sent to me where there are promotions .The smart shopping cart developer has discovered the problem and decided to develop a smart shopping cart .
Gradually, as the children grew up, the frequency of buying these baby items for me began to decrease. Instead, I often bought books on career growth online, as well as the detergent, laundry detergent, shampoo which I need to use daily at home. At that time, I found that every time when I visited the online website, information regarding various books and toiletries would come to my online shopping account and my cell phone message . The scenario is same with shopping in a supermarket using a smart shopping cart .
The precise advertising that the online retail industry has already achieved seems to be elusive online. Because as far as offline retail is concerned, it is difficult for retailers to obtain the information of consumers who has entered into the store to shop. They can only obtain the consumption data of store consumers through the cash register data of the cashier settlement channel, and the entire consumption process is ignorant. However, a smart shopping cart that appeared in a supermarket in Xi’an can solve this problem very well.
What is the main function of the smart shopping cart ?
The smart shopping cart is developed and produced by a science and technology company in Xi’an. Compared with ordinary shopping cart, the smart shopping cart looks quite different and technical . The smart shopping cart is equipped with an electronic screen to scan the bar code of the item. Customers scan the bar code of items while shopping . Multiple algorithms such as docks and sensors have been used to identify the items. After the payment, you can directly pay for the bill via Wechat or Alipay and then pass through the dedicated smart shopping cart channel to leave the supermarket.
As the smart shopping cart is equipped with multiple cameras, during the shopping process, the user’s shopping behavior, product purchasing process and other data can be collected and recorded throughout the smart shopping cart , and these data can be transmitted to the supermarket’s ERP system. Based on these data, the supermarket can achieve precise marketing to users who visited the store .The smart shopping cart is likely a data collecter .
This is equivalent to the realization of the digitization of consumer behavior in offline retail, giving retailers the ability to operate customers as online. So, why can smart shopping cart do this?
Because when shopping in online retail supermarkets, customers inevitably use shopping carts, and smart shopping cart naturally acquire user traffic through the user’s login and use the cart action, and convert these user data into effective big data , Available to retailers .All these advantages of smart shopping cart could help realize these goals .
It can be said that with the smart shopping cart, offline accurate advertising will no longer be so difficult. (Editor : Superhii , Cindy Xin )
